With the all-new ADAM, ais entering the fashion-led A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited personalization, making each ADAM totally unique. It also provides premium technologies from upper segments, including a new onboard infotainment system which integrates the owner's smartphone in the car (Android and Apple iOS) and thereby makes internet-based applications available in the cabin. Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the agile three-door is perfect for urban environments. Inside its cabin, the Opel ADAM offers seating for four people who will benefit from its premium-inspired atmosphere and a high degree of roominess unusual for a small car. In the A-segment, Opel already offers the Agila which impresses with its practical strengths. Now the new sporty and elegant Opel ADAM targets especially trendy urban customers who are looking for a car that expresses their personal style. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years. "The new Opel ADAM offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment," says Opel CEO Karl-Friedrich Stracke. "In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in Paris at its world premiere in September:"
2013, Opel, Adam